Canadian singer-songwriter Mac DeMarco may not be a rock star in the traditional sense of the word. You won’t find him strutting around in designer outfits, driving expensive sports cars, or living in a lavish mansion. But DeMarco does have the popularity of one. Playing festivals and sold out rooms all over the world, DeMarco’s fan base is a loyal and dedicated one. It’s the type of fan base that takes pride in collecting anything he releases, be it a single, EP, LP, or even compilation album. His fans even follow in step by buying the same brand of cigarettes he smokes.
Perhaps a key to his popularity is attitude and approachable nature. He recently released an EP where at the end he lists his full address and invites fans to stop on by for a cup of coffee. DeMarco has the talent of a polished, well trained musician but the demeanor of the musicians busking at your local subway station. His last LP, Salad Days peaked at number 30 on the Billboard 200 charts, his last Boston area show was supposed to be a free show at Northeastern University where students could bring a guest. But due to DeMarco’s popularity and the small size of the venue the show had to be restricted to Northeastern University students only.
It’s the college crowd that flocks to his shows the most. Maybe that’s why a lot of people consider DeMarco an ‘underground’ artist. No matter what the label is for DeMarco, the popularity is the same and the music is what matters. DeMarco is the type of artist who puts his songs out there and people find them, rather than artists who relentlessly push their music on advertisements and radio stations. For him it works and his popularity continues to grow, and he’s enjoying the ride.
Mac DeMarco plays at Royale Nightclub in Boston, MA on August 11th. Tickets can be purchased via TicketMaster