Pop punk veterans We The Kings are gearing up for a busy 2016, earlier this week, while already on the road in support of their 2015 album “Strange Love” the group were announced as part of the main stage lineup on the 2016 Vans Warped Tour. But before they serenade throngs of young fans across the US this summer, We The Kings embarked on an intimate, small venue tour, giving fans an opportunity to experience their show up close and personal.
On Friday night the “From Here to Mars Tour” rolled into Boston, MA, where a sold out crowd at Brighton Music Hall awaited. We The Kings kicked off their set by revisiting their debut album, playing “Skyway Avenue” to set the tone for the early portion of their set. Of the first seven songs played, four came off the band’s first two albums. After that, the fan favorite track “Just Keep Breathing” marked the start of exclusively newer material for the next eight songs.
Much of We The Kings newer material is vastly different from their first two albums. In 2011 the band underwent a major lineup change when bassist and founding member Drew Thomsen left the band. YouTube star Charles Trippy joined the band shortly after to play bass for them and revitalized their popularity through his online fan base. Trippy’s membership in the band opened them up to legions of new fans.
Later in the set, show opener Elena Coats came out onstage to join the band for the songs “Sad Song” and “XO” both of which are songs Coats was featured on for the studio versions. Deciding to dip into the world of Broadway show tunes We The Kings played their latest single a cover rendition of the song “The Story of Tonight” from the ultra-popular musical Hamilton. After closing their set with the acoustic guitar lead pop anthem “Say You Like Me,” the group returned for a one song encore, ending the night on their signature song, “Check Yes Juliet” which drew arguably the most enthusiastic cheers and loudest sing-a-long vocals of the night.
For the casual fan of the band the night featured an interesting blend, there was the older material from the days in which pop punk ruled alternative music and the new, less punk, more pop material that represents the evolved sound We The Kings have adopted. Beyond their stage performance, the band created a virtual presence as well. They offered their own Instagram geo tag for the show, as well as special We the Kings themed filters for the popular social media app SnapChat. In addition they encouraged fans to discuss the show on twitter using the hash tag #TheStoryOfBoston. The social media presence is something the band has been doing for the entirety of the tour, given the demographic they frequently play to, as well as the number of fans they’ve gained through Trippy’s YouTube channel, it is in effect a brilliant marketing strategy. Although it’s something you will often witness professional sports teams implementing all over the world, however the use of social media to generate buzz for a touring band is a fairly new concept that We The Kings seem to already have down to a science.
In any case, whether it’s the fans coming out for the nostalgia attached to older material, fans of the newer indie pop sound or loyal subscribers of internet sensation, Charles Trippy, We The Kings are drawing sold out crowds to a majority of their shows and not only staying relevant, but are once again trending upward in the alternative music scene.
Catch We The Kings on the remainder of the From Here to Mars Tour
March 28th – A&R Music Bar – Columbus, OH March 29th – The CroFoot Ballroom – Pontiac, MI March 31st – Bottom Lounge – Chicago, IL April 1st – The Blue Moose Tap House – Iowa City, IA April 2nd – Madrid Theater – Kansas City, MO April 3rd – Marquis Theater – Denver, CO April 5th – The Rebel Lounge – Phoenix, AZ April 7th – Slim’s – San Francisco, CA April 8th – House of Blues – Anaheim, CA April 9th – Troubadour – West Hollywood, CA